Map the actual lines
Platform policy, ASA rules and sector law are three different fences, and the strictest one applies. Most bans come from guessing. Read the policy for your exact product, note what's prohibited versus restricted-with-certification, and document your compliance decisions so appeals have evidence.
Account health is an asset
Aged accounts with clean records survive reviews that kill fresh ones. Protect yours: no borrowed accounts, no agency-owned assets, no 'aggressive testing' from anyone who promises they know a trick. Every trick is a timer.
Never rent your whole audience
The restricted-brand stack is defensive by design: email and SMS as the core, SEO for durable demand capture, paid as a bonus channel that can vanish overnight without taking revenue with it. If a policy update tomorrow would halve your sales, the strategy was wrong today.
When the ban comes anyway
Appeal factually, citing the policy text and your compliance. Escalate through support tiers patiently. And keep selling through the channels you own while the process grinds. The brands that die from bans are the ones with nothing else running.