Cracked Media

Email Marketing

We've used email to sell out arenas and to launch CBD brands the ad platforms won't touch. It's the least glamorous channel and the most dependable one, which tells you most of what you need to know about glamour.

The approach

Email is the only channel you own outright. No auction, no algorithm, no policy update that deletes your reach overnight. For regulated brands it's often the whole game. For everyone else it's the margin the paid channels spend.

We build email programmes end to end: strategy, segmentation, flows, campaigns, design and deliverability. Mostly in Klaviyo, always with the discipline that the inbox is a privilege you can lose.

What that covers

Klaviyo builds & audits

Accounts set up properly, or untangled honestly.

Lifecycle flows

Welcome, abandonment, post-purchase, winback. Automated revenue, humane tone.

Campaigns

Sends people open on purpose. Segmented, timed, and never 'blast'.

Event & tour email

Announce, presale and on-sale sequencing at serious scale.

List growth & deliverability

Bigger lists that actually reach the inbox.

The quiet channel

Nobody screenshots a good abandonment flow. They just buy. That's the kind of famous we aim for in the inbox.