Launching Cookies Seed Bank in the US
Cookies is one of the most recognisable lifestyle brands on the planet. When it moved into seeds, the job was to launch a new category for a famous name, in a market where most of the advertising playbook is off the table.
Cookies · United StatesThe brief
Launch Cookies Seed Bank to the US home-grow market. A brand with global recognition, a fiercely protective identity, and a product category that mainstream ad platforms treat like contraband. Because, in their eyes, it is.
No Meta ads. No easy Google inventory. No shortcuts. Which suits us fine, because shortcuts are how brands in this category end up looking like everyone else.
What we did
We built the launch around channels Cookies actually owns: email, SEO and the brand itself. The famous blue, the voice, the drop culture. All of it carried into a digital programme designed for high-intent growers searching for genetics by name.
Email did the heavy lifting: list-building before launch, drop-day sends with the urgency of a sneaker release, and lifecycle flows that treat a first-time grower differently to a collector chasing rare cuts.
Search picked up the rest, structured for the way people actually shop for genetics: by strain, by breeder, by reputation.
The outcome
A US launch that looked, sounded and sold like Cookies, plus an owned audience the brand controls outright. In a category where rented reach can vanish with one policy update, that matters more than any single campaign.
It's the model we now use for every regulated launch: own the audience, respect the brand, let demand do the shouting.