Independent. Founder-led. Fussy about the right things.
Cracked Media was built on a simple observation: the best-performing work and the best-looking work are usually made by the same kind of person. And that person rarely survives long inside a big agency.
Sheffield · London · BarcelonaNathan Keeble
Founder & CEONathan has spent more than a decade in digital marketing and managed over £9 million in ad spend, mostly for brands other agencies would politely call “complicated”: global CBD and seed brands, arena and stadium tours, and ecommerce in categories where the ad platforms don't make anything easy.
He's run email and paid campaigns behind some of the biggest live tours in the world, including Harry Styles' Love On Tour with SJM Concerts and Stormzy's Heavy Is The Head with Live Nation, and built digital programmes for Cookies and ILGM, two of the biggest names in CBD and seeds.
Email is the discipline he'll talk about until you change the subject. Cracked Media is a Klaviyo Partner, and Nathan has personally built the flows and campaigns behind arena presales, seed bank launches and seven-figure ecommerce stores: welcome series, abandonment, post-purchase, winback, and campaign calendars people actually open. His view hasn't moved in a decade. The inbox is the only channel a brand truly owns, and it's still the most underpriced asset in marketing.
The studio is small on purpose. When you work with Cracked Media, this is who you get.
The house rules.
No theatre
We don't sell decks, jargon or thirty-page reports nobody reads. We sell work, and the numbers it makes.
Few clients, deep work
We'd rather do five accounts brilliantly than fifty adequately. If we take you on, you get the attention that implies.
Straight answers
If something won't work, we say so before you've paid for it. Yorkshire has its uses.