The certification route
Google requires certification via its approved scheme before CBD ads run in the UK, and only for qualifying topical and ingestible products meeting THC thresholds. Apply properly, document everything, and expect the process to take longer than the launch plan wants it to.
Claims are the killing field
The fastest route to a ban isn't the product. It's the promise. Anything implying treatment, cure or medical benefit crosses into medicines territory and torches the account. Compliant copy sells provenance, quality and experience. It never sells outcomes for your anxiety.
Structure protects you
Landing pages matter as much as ads. Policy bots crawl the destination: one overclaiming blog post linked from your money page can flag the domain. We structure CBD sites so ad landing pages are conservatively worded and isolated from riskier editorial content.
And when Google says no
Microsoft Ads runs its own policies and often offers workable inventory. Beyond that, the classic regulated stack: SEO for enormous unmet search demand, email for retention, affiliates chosen carefully. Paid search for CBD is a privilege to protect, never a foundation to build on.