PPC for the world's biggest seed bank
ILGM is one of the largest online seed banks in the world. Running paid search for a seed retailer means playing a game where the rules change monthly, and the losers get their accounts shut down.
ILGM.com · GlobalThe brief
Grow paid revenue for a category leader in a vertical where Google's policies are a minefield, competitors cut corners, and one bad move can take an account offline overnight.
The mandate: scale what works, stay on the right side of policy, and never let compliance become an excuse for timid marketing.
What we did
We rebuilt paid search the boring, correct way: tight account structure, search-term hygiene, landing pages aligned to what each ad actually promises, and measurement that survives the tracking limitations of a restricted category.
Then the less boring part: finding the inventory others miss. Compliant angles, alternative networks, and keyword territory where high intent meets low competition, because half the industry is too nervous to bid on it properly.
The outcome
A paid programme that compounds instead of firefights: durable account health, efficient spend, and a structure that absorbs policy changes rather than being flattened by them.
This is the discipline we bring to every regulated account. The goal isn't performance this month. It's still being allowed to advertise next year.